Bobo was born in 2008 with the idea of creating a clothing brand that could capture the magical, passionate look and language of children. The first collection, autumn-winter 2009 The englishman and the sitting bull, was successfully received by both public and media. Each collection is born with a story and characters of its own, making it special and meaningful. They love hand-illustrated prints that go along with the carefully selected colours and fabrics. Bobo Choses speaks the language of children. Their core values are creativity, passion, honesty and sense of humour.